AWNEWYORK 2021




49:45

Communication is Everything: How To Guide Your Team Through Workplace Transition

As many companies move to a hybrid model, it's up to leaders to set the tone going forward and ensure fair practices are in order so that proximity bias doesn't rear its head. Join us as we discuss the value of face time vs. work accomplished and how to address each, to ensure equity for all.
44:13

Making Progress Permanent: Delivering on D&I Objectives

2020 was the wake-up call many needed to acknowledge the lack of diversity within their teams and organizations. With many heading back to the physical workplace, will diversity remain a top priority, or will it get pushed down the agenda? Join us for a discussion on what we can do to ensure accountability in our continued quest for diversity, industry-wide and within our own organizations.
49:28

Setting a New Tone from the Top

When given the option, working mothers are more likely to choose remote work. How will this decision impact their careers - from their relationships with colleagues and the projects they are assigned to the promotions and compensation they receive? This session will explore how to ensure working moms aren't penalized for taking advantage of flexibility.
45:40

Lights, Camera, Visibility! Leveraging Inclusive Media to Make Your Brand Shine

What messaging will resonate with consumers in 2022, when the world is slated to return to a state of “normalcy?" Join us for a discussion to hear what we've learned from consumers over the past year and a half, and what they expect from the brands they support going forward.
41:39

Managing the Multigenerational Workplace

With Gen Z being the latest wave of professionals to enter the workforce (and largely during the pandemic), how can managers provide resources and connect them with their multigenerational colleagues while remote? What unique challenges are they experiencing? Join us as we discuss how teams can communicate better and learn from each other's differences, so that everyone is bringing something unique to the table and valuing generational perspectives.
44:22

Her Point of View: Youth Sports and its Impact on the Equality Gap

Join Pro Sports Assembly as we explore how investing in youth sports creates opportunities that lead to equality for the next generation. We’ll explore the importance of role models, tips for keeping kids engaged in their sport, and resources for families to help support their child’s athletic development.
42:18

Leveling Up: Why Diverse Mentorship Programs Can Bridge the Gap to True Equity and Inclusion

The marketing and advertising industry is answering the call to improve diversity in its ranks, but how can we shift our thinking from meeting a minimum requirement to true systemic change? Enter: The power of mentorship. Join a panel of mentees from the first-ever class of Ad Age The List's new mentorship initiative for underrepresented young professionals, Generation Next, as they speak to the many ways their mentorships have begun to reshape their own career trajectories.
45:35

Change the Image, Change the Perception: The Power of Disruption in Visual Storytelling for the 50+ Community

The Disrupt Aging® Collection, a joint collaboration between Getty Images and AARP aims to re-picture what it looks like to be 50 and up, while highlighting the full, active lifestyles of these adults. With 80% of this demographic - which has significant buying power - believing they are too often stereotyped by marketers as delicate, fragile and tech-ignorant, and more than half of women 50+ claiming they feel “invisible” within advertising, the need to continue this disruption is evident....
45:15

Unpacking Intersectionality: The Next Frontier of Diversity, Equity, and Inclusion

As we head into a new era of work, will we see more companies take an intersectional approach — one that recognizes the overlapping identities of employees? Join us as we discuss how intersectionality can be used effectively in organizations to transform everything from hiring practices to team structures to providing different perspectives for vendor selection and decision making.
37:53

The Coverage Gap: A Step Toward Leveling Visibility and Viewership Disparity in Women's Sports

Despite the incontestable excellence of female athletes, there is still a massive disparity in the amount of coverage they receive in broadcast games, media and sponsorship. In this session, we will dive into "The Coverage Gap," a recently released research study, conducted by FQ and DAZN that shares that yes, (spoiler alert) audience and fan interest is there - and what we can do to move the needle on more equal representation in women's sports.
46:38

Navigating the Hybrid Work Model

While the debate continues over which work model is best going forward, hybrid seems to be a temporary solution and testing ground for many companies. In this panel, we'll discuss the pros and cons, if the size of the team makes a difference and best practices learned from those fully vested in being hybrid.
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